However basic or la-di-da the system, you still have to obey the fundamental rule of all job applications: preparation. Just because e-mail and the internet had speeded up communication to the point of doing away with the fineries of the English language, it doesn't mean you can treat online applications with the same brevity.
There is a contradiction here - employers have speeded up the process to make it easier for you to apply, but they still expect you to do the same amount of research. And so they should. It's in your interests to research companies and target your applications, otherwise you're just wasting your time, and theirs too.

1. Research the organisation online (on the company website and at targetjobs.co.uk) and in your careers service. Figure out the kind of people they employ and whether there is a 'cultural fit' with the type of person you are.
2. Identify the employer's selection criteria. These will be things like the skills, knowledge and work experience that they think are crucial for the job. You can emphasise these qualities when you fill in the form.
3. Do a bit of self-assessment. If you know you are not suited to an organisation, or if you don't meet their basic criteria (A level points or class of degree), then turn your attention elsewhere. Ask a careers adviser for help with self-assessment.
4. You could practise some psychometric tests, especially if you know some will be built into the application. For more help and information, go to the psychometric tests section at targetjobs.co.uk. or have a chat with your careers adviser.

1. Download the form and have a good think about your answers, especially those that require you to use your brain.
2. Make sure your spelling and grammar is as watertight as ever - now isn't the time to slip into e-mail speak.
3. Make use of the 'save and return' facility. Make sure you're happy with the whole form before you press 'submit'.

For heaps more application advice and tips on researching employers, visit your careers service or go to general advice at targetjobs.co.uk.